1
00:00:03,471 --> 00:00:05,004
This is cool.
2
00:00:05,039 --> 00:00:08,874
...a manufacturer and a retailer
with a unique product...
3
00:00:08,909 --> 00:00:11,377
Is everything in here cork?
Amanda: Yes.
4
00:00:11,412 --> 00:00:13,545
Lemonis:
...experienced early success
5
00:00:13,581 --> 00:00:16,015
and expanded to four locations,
6
00:00:16,050 --> 00:00:19,284
but owner Amanda Dailey's
poor communication...
7
00:00:19,320 --> 00:00:20,853
Amanda: [ Chuckles ] We moved.
8
00:00:20,888 --> 00:00:22,221
Lemonis: I don't remember
ever talking about moving.
9
00:00:22,256 --> 00:00:24,023
...and her reckless spending...
10
00:00:24,058 --> 00:00:28,560
Credit-card fees -- $257,000.
11
00:00:28,596 --> 00:00:31,897
...is putting this
once-buoyant business at risk.
12
00:00:31,932 --> 00:00:35,234
Amanda: If we don't stop
this cycle of borrowing
13
00:00:35,269 --> 00:00:38,237
and not having enough money
to repay things,
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00:00:38,272 --> 00:00:39,738
there's no way
we can survive it.
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00:00:39,774 --> 00:00:41,106
Lemonis: If I can't teach Amanda
16
00:00:41,142 --> 00:00:43,542
how to put a cork
in her mounting debt...
17
00:00:43,577 --> 00:00:45,144
It's almost like everybody
has just gotten comfortable
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00:00:45,179 --> 00:00:46,812
with a huge space
19
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and [bleep] collecting,
and it doesn't really matter
20
00:00:49,183 --> 00:00:51,650
because Julie will just
write another check."
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00:00:51,685 --> 00:00:55,154
...then this business...
What the [bleep]
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00:00:55,189 --> 00:00:57,856
...may just crumble.
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Please help us make money.
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00:00:59,760 --> 00:01:01,593
Please help us make money.
25
00:01:01,629 --> 00:01:03,562
My name is Marcus Lemonis,
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00:01:03,597 --> 00:01:07,266
and I risk my own money
to save struggling businesses.
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We're not going to wake up
every morning
28
00:01:08,803 --> 00:01:10,335
wondering if we have a job.
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We're going to wake up
every morning
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00:01:11,872 --> 00:01:13,872
wondering how many jobs
we have to do.
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It's not always pretty.
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Everything is going to change --
everything.
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But I do it to save jobs,
and I do it to make money.
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00:01:21,882 --> 00:01:23,115
This...
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00:01:23,150 --> 00:01:25,084
Let's go to work.
...is "The Profit."
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♪♪
37
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New Orleans is one of those
cities that always stands out,
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00:01:35,262 --> 00:01:38,530
and whether it's the food,
the music, the architecture,
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00:01:38,566 --> 00:01:40,399
it's just a really
fascinating place,
40
00:01:40,434 --> 00:01:42,901
and it doesn't look like
anything else in the States.
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00:01:42,937 --> 00:01:45,237
So when a local business
reached out
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00:01:45,272 --> 00:01:47,406
and even their product
was unique --
43
00:01:47,441 --> 00:01:50,242
everything they make
is from cork --
44
00:01:50,277 --> 00:01:53,278
I headed to the French Quarter
to check it out.
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Amanda: Hello.
Lemonis: Hi.
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00:01:54,782 --> 00:01:56,315
Amanda: I'm Amanda.
Lemonis: I'm Marcus.
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00:01:56,350 --> 00:01:57,950
Amanda: Nice to meet you.
Lemonis: Nice to meet you.
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00:01:57,985 --> 00:01:59,251
Amanda: So welcome to QUEORK.
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00:01:59,286 --> 00:02:00,652
Lemonis: This is cool.
50
00:02:00,688 --> 00:02:02,988
Is everything in here cork?
51
00:02:03,023 --> 00:02:04,890
Amanda:
Yes. There's bags, jewelry.
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00:02:04,925 --> 00:02:07,226
Lemonis: Hats, place mats.
What is cork?
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00:02:07,261 --> 00:02:09,561
Amanda: It's the outer bark
of the cork oak tree.
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00:02:09,597 --> 00:02:10,996
It grows mainly
in Portugal and Spain.
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00:02:11,031 --> 00:02:12,564
Lemonis:
Are there cork trees in...?
56
00:02:12,600 --> 00:02:13,966
Amanda: California, yes.
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00:02:14,001 --> 00:02:15,434
I actually tried to bring one
back here.
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00:02:15,469 --> 00:02:16,902
Actually, Julie told me not to.
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00:02:16,937 --> 00:02:18,303
Lemonis: Are you Julie?
Julie: Yep. Julie.
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Lemonis: I'm Marcus.
Julie: Hey, Marcus.
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00:02:19,940 --> 00:02:21,507
Very nice to meet you.
Lemonis: Nice to meet you.
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Julie: Welcome to New Orleans.
Lemonis: Thank you.
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00:02:23,177 --> 00:02:24,610
How long have you guys been
in business together?
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00:02:24,645 --> 00:02:25,978
Amanda: Since 2012.
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00:02:26,013 --> 00:02:27,779
Lemonis: Okay.
What did you do before?
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00:02:27,815 --> 00:02:29,248
Julie: I'm a lawyer.
I still am.
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That's my day job.
Lemonis: Okay. Uh-oh.
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00:02:31,252 --> 00:02:32,551
Julie: Yeah. Sorry. Sorry.
69
00:02:32,586 --> 00:02:34,086
Amanda: I was a builder.
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00:02:34,121 --> 00:02:35,587
I built townhomes
and condominium developments.
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00:02:35,623 --> 00:02:37,256
Lemonis: How many stores
do you guys have?
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00:02:37,291 --> 00:02:38,624
Amanda: Four.
Lemonis: Really?
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Amanda: Yeah. So two here.
Julie: Two here.
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Amanda: We have one
in Santa Fe, New Mexico.
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Lemonis: Oh, you do?
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00:02:43,164 --> 00:02:44,897
Amanda: And then we opened one
in Santa Rosa Beach, Florida.
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00:02:44,932 --> 00:02:47,466
Lemonis: Well, first of all,
is that how you spell "cork"?
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00:02:47,501 --> 00:02:48,767
Amanda: No. [ Chuckles ]
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00:02:48,802 --> 00:02:50,169
Julie: She was so obsessive
about it.
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00:02:50,204 --> 00:02:52,204
I was like,
"You are the queen of cork."
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00:02:52,239 --> 00:02:54,339
Lemonis: Because phonetically,
it's said almost the same,
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00:02:54,375 --> 00:02:55,774
quee-ork or something.
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00:02:55,809 --> 00:02:57,376
Amanda: Yeah.
That's what Siri said.
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00:02:57,411 --> 00:02:58,644
Lemonis: That's what Siri
calls it?
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00:02:58,679 --> 00:03:00,379
Amanda: Mm-hmm.
Julie: Yeah.
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00:03:00,414 --> 00:03:02,514
Lemonis: Hey, Siri, where can
I buy cork in New Orleans?
87
00:03:02,550 --> 00:03:04,650
Siri: I couldn't find
any matching places.
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00:03:04,685 --> 00:03:08,120
Lemonis: Am I saying it wrong?
Is it "quirk"?
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00:03:08,155 --> 00:03:09,421
Amanda: Maybe she thinks it's...
Lemonis: How do you --
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00:03:09,456 --> 00:03:11,623
Siri: I have everything I need
in the cloud.
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00:03:11,659 --> 00:03:13,859
Lemonis: I get it, but not cork.
Amanda: Yeah.
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00:03:13,894 --> 00:03:16,195
Lemonis: Can you find quee-ork
in New Orleans?
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00:03:16,230 --> 00:03:18,363
Amanda: [ Laughs ]
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00:03:18,399 --> 00:03:20,065
Siri: Here is what I found.
95
00:03:20,100 --> 00:03:21,700
Amanda: Is it there?
Lemonis: Yes.
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00:03:21,735 --> 00:03:24,870
Julie: Yeah. See? [ Laughs ]
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00:03:24,905 --> 00:03:26,672
Lemonis: Can you take me through
some of the products?
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00:03:26,707 --> 00:03:28,307
Because I'm honestly fascinated.
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00:03:28,342 --> 00:03:31,009
I know nothing
about the product.
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00:03:31,045 --> 00:03:34,079
So there's hats, place mats,
messenger-type...
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00:03:34,114 --> 00:03:35,714
Amanda: Bags.
Lemonis: ...bags like an iPad.
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00:03:35,749 --> 00:03:38,884
Amanda: Travel. Yeah.
It's hypoallergenic, waterproof.
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00:03:38,919 --> 00:03:40,152
Lemonis: It's waterproof?
Amanda: Yes.
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Julie: Yes.
Amanda: It floats.
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Lemonis: Really?
Amanda: Oh, yeah.
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Lemonis: Oh, yeah.
I guess that makes sense.
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00:03:44,425 --> 00:03:45,691
Julie: Yeah. We get
that question all the time.
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00:03:45,726 --> 00:03:47,059
It's, like,
it's a bottle stopper.
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00:03:47,094 --> 00:03:48,527
Amanda: Scratch-resistant,
stain-resistant,
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00:03:48,562 --> 00:03:49,761
it won't ever smell.
Lemonis: So it's good
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00:03:49,797 --> 00:03:50,996
for your feet.
Amanda: Yes.
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00:03:51,031 --> 00:03:52,898
Lemonis:
Makes your feet not smell.
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00:03:52,933 --> 00:03:54,499
Amanda: This is actually the ax
that they use to cut the tree.
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00:03:54,535 --> 00:03:56,101
Lemonis: This is it?
Amanda: Uh-huh.
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00:03:56,136 --> 00:03:58,036
Yeah.
Lemonis: Oh, yeah.
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00:03:58,072 --> 00:03:59,304
Amanda: They put it into a tree,
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00:03:59,340 --> 00:04:01,173
and it knows just about
where to go.
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00:04:01,208 --> 00:04:02,741
Lemonis: This is how I feel when
I meet a small-business owner
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00:04:02,776 --> 00:04:05,577
that doesn't know their margins.
Amanda: [ Chuckles ]
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00:04:05,613 --> 00:04:07,246
Lemonis:
It's a pretty store.
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00:04:07,281 --> 00:04:10,749
It's well-merchandised,
but literally every single thing
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00:04:10,784 --> 00:04:13,418
in there is made of cork,
and I was hoping
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00:04:13,454 --> 00:04:16,788
that I would see some
diversification of materials,
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00:04:16,824 --> 00:04:19,925
maybe a little canvas or a
little leather mixed with cork,
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00:04:19,960 --> 00:04:21,693
and while the products
are beautiful,
126
00:04:21,729 --> 00:04:23,395
I wanted to see
a little more pizzazz.
127
00:04:23,430 --> 00:04:26,365
How much have you guys invested
since you started?
128
00:04:26,400 --> 00:04:28,533
Julie: Close to 200 grand.
129
00:04:28,569 --> 00:04:29,768
Lemonis: $200,000?
130
00:04:29,803 --> 00:04:31,103
Amanda: Yeah.
Julie: Yeah. So...
131
00:04:31,138 --> 00:04:32,938
Lemonis: And have you
put any money in?
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00:04:32,973 --> 00:04:34,273
Amanda: No.
Lemonis: Okay.
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00:04:34,308 --> 00:04:35,607
Amanda: I just work the store.
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00:04:35,643 --> 00:04:36,942
Lemonis: And where do you office
out of?
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00:04:36,977 --> 00:04:38,477
Amanda: Out of
where we manufacture.
136
00:04:38,512 --> 00:04:40,112
Lemonis: And you have
a manufacturing facility?
137
00:04:40,147 --> 00:04:41,780
Amanda: Mm-hmm.
138
00:04:41,815 --> 00:04:43,982
Lemonis: And you have all this
for 200 grand?
139
00:04:44,018 --> 00:04:45,450
Amanda: Oh, yeah.
140
00:04:45,486 --> 00:04:46,785
Lemonis: That's not bad.
Julie: Well, we do --
141
00:04:46,820 --> 00:04:48,487
Amanda: There's more debt
is the thing.
142
00:04:48,522 --> 00:04:50,055
Julie: There's debt also.
Lemonis: How much total capital
143
00:04:50,090 --> 00:04:51,590
has been invested
in the concept,
144
00:04:51,625 --> 00:04:53,792
whether you borrowed it
or put it in?
145
00:04:53,827 --> 00:04:57,029
Amanda: I mean,
probably around $400,000.
146
00:04:57,064 --> 00:04:58,764
Lemonis: Does it lose money?
Amanda: Yes.
147
00:04:58,799 --> 00:05:00,232
This last year, it did.
148
00:05:00,267 --> 00:05:01,633
Lemonis: Do you wholesale
any of this product?
149
00:05:01,669 --> 00:05:03,101
Amanda: No.
Lemonis: How come?
150
00:05:03,137 --> 00:05:05,304
Amanda: Our biggest problem
in the store,
151
00:05:05,339 --> 00:05:07,239
in these stores,
is keeping it stocked.
152
00:05:07,274 --> 00:05:09,274
We're always running out
of the most popular products.
153
00:05:09,310 --> 00:05:11,009
The problem is just having
the manpower
154
00:05:11,045 --> 00:05:13,278
to be able to make more.
155
00:05:13,314 --> 00:05:15,914
Julie: Neither one of us had
any experience whatsoever
156
00:05:15,949 --> 00:05:17,349
in any sort of retail.
157
00:05:17,384 --> 00:05:18,950
Amanda: When I started it,
it was just me.
158
00:05:18,986 --> 00:05:21,486
Then I went to Julie
and asked her to partner in.
159
00:05:21,522 --> 00:05:23,255
Lemonis: Was she your lawyer,
or is that --
160
00:05:23,290 --> 00:05:24,556
You were like,
"I'm going to get a contract"?
161
00:05:24,591 --> 00:05:26,258
Amanda: No. We're a couple.
162
00:05:26,293 --> 00:05:27,492
Lemonis: You guys were
already together at the time?
163
00:05:27,528 --> 00:05:29,027
Julie: Yep.
Amanda: Yes.
164
00:05:29,063 --> 00:05:30,295
Lemonis: How long have you guys
been together?
165
00:05:30,331 --> 00:05:31,963
Julie: Seven years.
166
00:05:31,999 --> 00:05:33,665
Amanda: Yeah, eight years.
Julie: Seven, eight years.
167
00:05:33,701 --> 00:05:34,933
Lemonis: So longer than
the business has been around?
168
00:05:34,968 --> 00:05:36,335
Amanda: Yes.
Julie: Yeah.
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00:05:36,370 --> 00:05:37,636
Lemonis: And your relationship
has lasted
170
00:05:37,671 --> 00:05:38,870
through the business,
no problem?
171
00:05:38,906 --> 00:05:40,138
Amanda: Yes.
Julie: No problems.
172
00:05:40,174 --> 00:05:41,506
Lemonis: None?
173
00:05:41,542 --> 00:05:43,375
Amanda: Well, I mean,
honestly, like,
174
00:05:43,410 --> 00:05:45,277
because she doesn't have much
to do with the business at all.
175
00:05:45,312 --> 00:05:47,646
Lemonis: Except she's got
money in it.
176
00:05:47,681 --> 00:05:49,715
I'm noticing
an uncomfortable dynamic
177
00:05:49,750 --> 00:05:51,316
between Julie and Amanda,
178
00:05:51,352 --> 00:05:54,553
and you often find that
when there's two partners
179
00:05:54,588 --> 00:05:57,956
who are owners of a business
and one put up all the money
180
00:05:57,991 --> 00:05:59,791
and the other one
put up all the work.
181
00:05:59,827 --> 00:06:01,793
How has it affected
your relationship?
182
00:06:01,829 --> 00:06:03,528
Julie:
Amanda is very competitive
183
00:06:03,564 --> 00:06:05,230
and she wants to do
everything herself,
184
00:06:05,265 --> 00:06:06,998
and it's too much.
185
00:06:07,034 --> 00:06:09,000
And then things happen,
and she gets herself in a bind.
186
00:06:09,036 --> 00:06:10,702
We've gone up and down
in our relationship
187
00:06:10,738 --> 00:06:12,637
because of, you know,
the arguing about it.
188
00:06:12,673 --> 00:06:15,507
So I just learned the other day
from Amanda
189
00:06:15,542 --> 00:06:17,509
that the debt
was around $400,000,
190
00:06:17,544 --> 00:06:19,811
and I was just like, "Really?"
Lemonis: You didn't know that?
191
00:06:19,847 --> 00:06:22,681
Julie: No, and if we were not
life partners,
192
00:06:22,716 --> 00:06:24,750
then I'd be calling her
and have that --
193
00:06:24,785 --> 00:06:26,385
Lemonis: That's the challenge
in getting in business
194
00:06:26,420 --> 00:06:27,919
with somebody you're in
a relationship with.
195
00:06:27,955 --> 00:06:31,490
Julie: Yep. Yes.
[ Chuckles ] I agree.
196
00:06:31,525 --> 00:06:33,158
Lemonis:
How do you take feedback?
197
00:06:33,193 --> 00:06:36,128
Julie: She is very open to,
like, learning and --
198
00:06:36,163 --> 00:06:38,397
Lemonis: From you?
Julie: Not from me.
199
00:06:38,432 --> 00:06:40,532
Amanda: She just doesn't know
much about the business,
200
00:06:40,567 --> 00:06:44,002
and so we don't
talk much about it.
201
00:06:44,037 --> 00:06:45,837
Lemonis: What would you
like her to know?
202
00:06:45,873 --> 00:06:49,241
Amanda: Everything, and so
I've asked her to help me.
203
00:06:49,276 --> 00:06:50,942
Julie: That's untrue.
We talk about it
204
00:06:50,978 --> 00:06:53,211
every single night.
You know, she's so stressed out,
205
00:06:53,247 --> 00:06:54,546
and I'll be like,
"Amanda, what's the matter?"
206
00:06:54,581 --> 00:06:55,914
"Ugh, you know,
it's just so [bleep] up,
207
00:06:55,949 --> 00:06:57,582
and you don't want
to hear about it,"
208
00:06:57,618 --> 00:07:00,018
and I'm just like, "Okay.
I'm going to go quietly to bed
209
00:07:00,053 --> 00:07:03,355
because it's going to just
continue to snowball,"
210
00:07:03,390 --> 00:07:05,724
and it's not worth it to me.
211
00:07:05,759 --> 00:07:09,728
Lemonis: Almost looks like
Amanda keeps Julie at bay,
212
00:07:09,763 --> 00:07:11,396
gives her
not too much information
213
00:07:11,432 --> 00:07:14,299
to maybe expose
some of her decisions.
214
00:07:14,334 --> 00:07:16,568
When you look at it
from Julie's perspective,
215
00:07:16,603 --> 00:07:20,205
she wants to be supportive of
her partner by putting money in,
216
00:07:20,240 --> 00:07:22,741
but it almost feels like she's
burying her head in the sand
217
00:07:22,776 --> 00:07:24,309
and doesn't want to know
too much, either.
218
00:07:24,344 --> 00:07:26,044
I would like to see the factory.
Amanda: Yes.
219
00:07:26,079 --> 00:07:27,446
Lemonis: So can you
take me there?
220
00:07:27,481 --> 00:07:30,148
Amanda: Absolutely. Okay.
Lemonis: Okay?
221
00:07:30,184 --> 00:07:34,753
♪♪
222
00:07:34,788 --> 00:07:37,489
Amanda: Hey.
Lemonis: Hello. This is awesome.
223
00:07:37,524 --> 00:07:40,659
Amanda: So this was the space
that really you can't keep cool.
224
00:07:40,694 --> 00:07:42,394
Lemonis: It's hot in here
in the summer?
225
00:07:42,429 --> 00:07:44,062
Amanda: Yes.
226
00:07:44,097 --> 00:07:49,267
Lemonis: I legitimately
did not know that cork came,
227
00:07:49,303 --> 00:07:50,769
like, in these sheets.
Amanda: Yeah.
228
00:07:50,804 --> 00:07:52,237
Lemonis:
And so is this essentially
229
00:07:52,272 --> 00:07:53,572
a cut-and-sew operation?
230
00:07:53,607 --> 00:07:55,240
Is that how I should
think about it?
231
00:07:55,275 --> 00:07:56,508
Amanda: Yes. Mm-hmm.
Lemonis: And who runs all this?
232
00:07:56,543 --> 00:07:58,176
Amanda: Jackie.
233
00:07:58,212 --> 00:08:00,278
Lemonis: Really you're sort
of doling out the jobs,
234
00:08:00,314 --> 00:08:02,180
keeping people on task.
Jackie: Yeah. Yeah.
235
00:08:02,216 --> 00:08:04,115
Amanda: And we found a local
not-for-profit
236
00:08:04,151 --> 00:08:06,117
called the YEP locally here.
237
00:08:06,153 --> 00:08:07,519
Lemonis: Yeah.
What does YEP stand for?
238
00:08:07,554 --> 00:08:08,820
Amanda:
Youth Empowerment Project.
239
00:08:08,856 --> 00:08:10,589
Lemonis: I like that.
240
00:08:10,624 --> 00:08:12,023
Amanda: Mm-hmm, and so Mimi
went through their program.
241
00:08:12,059 --> 00:08:13,325
Frank and Ashante
went through their program.
242
00:08:13,360 --> 00:08:15,494
I mean --
Lemonis: What's the program for?
243
00:08:15,529 --> 00:08:19,798
Mimi: It's for youth who are
looking for something
244
00:08:19,833 --> 00:08:21,700
to better their future,
basically.
245
00:08:21,735 --> 00:08:24,936
Lemonis: They basically give you
different trade skills?
246
00:08:24,972 --> 00:08:27,806
Mimi: Yeah.
You either go through sales,
247
00:08:27,841 --> 00:08:31,009
graphic design,
or, like, the business route.
248
00:08:31,044 --> 00:08:32,511
They set you up for success,
basically.
249
00:08:32,546 --> 00:08:34,179
Lemonis: Here? Wow.
250
00:08:34,214 --> 00:08:38,216
What I like about what QUEORK
provides the YEP kids
251
00:08:38,252 --> 00:08:40,819
is an opportunity
to learn a skill and a trade.
252
00:08:40,854 --> 00:08:44,222
That's a business plan
as long as it makes a profit
253
00:08:44,258 --> 00:08:46,458
that I can buy into.
254
00:08:46,493 --> 00:08:48,627
♪♪
255
00:08:48,662 --> 00:08:50,662
You've really done
nothing that added
256
00:08:50,697 --> 00:08:52,564
a little bit of life to the bag,
257
00:08:52,599 --> 00:08:54,666
and so when I look at, like,
the stitching here,
258
00:08:54,701 --> 00:08:56,368
like, if you did that in red
259
00:08:56,403 --> 00:08:58,670
or if you did it
in purple and gold...
260
00:08:58,705 --> 00:09:00,171
Have you tried
to do stuff like that?
261
00:09:00,207 --> 00:09:02,240
Jackie:
Amanda has certain tastes.
262
00:09:02,276 --> 00:09:04,142
She's not really into color.
263
00:09:04,177 --> 00:09:06,545
Amanda: This is safe.
Jackie: Yep.
264
00:09:06,580 --> 00:09:09,681
Lemonis: I want to give the
artists and the workers there
265
00:09:09,716 --> 00:09:12,217
the freedom to put
their own stamp on things.
266
00:09:12,252 --> 00:09:16,688
We know that a basic product
will sell 8 times out of 10,
267
00:09:16,723 --> 00:09:18,256
but I want those
extra two sales.
268
00:09:18,292 --> 00:09:19,925
Delivering the same product,
269
00:09:19,960 --> 00:09:22,527
making brown shoes all the time
isn't going to work.
270
00:09:22,563 --> 00:09:24,896
Also, the zippers suck.
Jackie: Yeah.
271
00:09:24,932 --> 00:09:26,197
All of our hardware sucks.
272
00:09:26,233 --> 00:09:27,599
Lemonis: Really bad.
Jackie: Yeah.
273
00:09:27,634 --> 00:09:29,634
One of my most
frustrating things.
274
00:09:29,670 --> 00:09:31,536
Lemonis: It just feels like
you took
275
00:09:31,572 --> 00:09:33,371
a really
good-quality construction
276
00:09:33,407 --> 00:09:38,376
and a really interesting fabric,
and you just took it down pegs.
277
00:09:38,412 --> 00:09:40,545
How did you learn
how to make all this stuff?
278
00:09:40,581 --> 00:09:41,780
Astra: Trial and error.
Jackie: Trial and error.
279
00:09:41,815 --> 00:09:43,248
Yeah.
280
00:09:43,283 --> 00:09:45,083
Astra: We don't really know
what we're doing.
281
00:09:45,118 --> 00:09:46,551
Lemonis: Have you been to
a leather manufacturer
282
00:09:46,587 --> 00:09:48,219
before to sort of see --
283
00:09:48,255 --> 00:09:49,521
Amanda: I've never been
to any kind of manufacturer.
284
00:09:49,556 --> 00:09:50,922
Lemonis: You haven't?
Amanda: No.
285
00:09:50,958 --> 00:09:52,624
Astra: That would be cool.
Amanda: Yeah.
286
00:09:52,659 --> 00:09:54,125
Lemonis: Who's responsible
for all the inventory here?
287
00:09:54,161 --> 00:09:55,894
Like, what --
Amanda: That's not inventory.
288
00:09:55,929 --> 00:09:58,797
That's, like, the bags that
we either took apart or returns.
289
00:09:58,832 --> 00:10:00,365
Lemonis: Where are all
the raw materials?
290
00:10:00,400 --> 00:10:01,866
Like --
Woman: In there.
291
00:10:01,902 --> 00:10:03,635
Lemonis: You have to keep
going back and forth?
292
00:10:03,670 --> 00:10:06,037
When I look at this facility
and the talent that's in here,
293
00:10:06,073 --> 00:10:09,507
it seems like a really cool way
to be a market leader,
294
00:10:09,543 --> 00:10:11,209
a trendsetter.
295
00:10:11,244 --> 00:10:12,544
You can't because
doesn't seem like
296
00:10:12,579 --> 00:10:14,613
there's much of a process here,
297
00:10:14,648 --> 00:10:18,984
like, no inventory management,
no workflow, nothing like that.
298
00:10:19,019 --> 00:10:22,087
I feel like I'm in somebody's
garage of things they collected
299
00:10:22,122 --> 00:10:23,788
over a series of years.
300
00:10:23,824 --> 00:10:26,992
You want to run it like a lean,
mean machine,
301
00:10:27,027 --> 00:10:30,061
and that includes what it
looks like, how it's organized.
302
00:10:30,097 --> 00:10:32,731
It's details, and I don't think
Amanda understands that.
303
00:10:32,766 --> 00:10:34,065
I'd like to hear from you
sort of
304
00:10:34,101 --> 00:10:36,001
what your objectives were
in calling me.
305
00:10:36,036 --> 00:10:38,603
Amanda: Well, before we started,
I was in real estate,
306
00:10:38,639 --> 00:10:40,438
and it was a bad time for me.
307
00:10:40,474 --> 00:10:41,940
Lemonis: Personally?
Amanda: Financially.
308
00:10:41,975 --> 00:10:43,842
That was kind of my identity,
too, you know,
309
00:10:43,877 --> 00:10:46,411
and I was successful in that
up to that point.
310
00:10:46,446 --> 00:10:49,314
I filed bankruptcy,
and more devastating
311
00:10:49,349 --> 00:10:53,785
than just filing bankruptcy
was losing who I was.
312
00:10:53,820 --> 00:10:56,788
Now I feel like
I'm kind of failing again.
313
00:10:56,823 --> 00:10:58,523
I don't want this to all be
for nothing.
314
00:10:58,558 --> 00:11:01,760
If we don't stop borrowing
and not having enough money
315
00:11:01,795 --> 00:11:04,763
to repay things, there's no way
we can survive it.
316
00:11:04,798 --> 00:11:08,533
It's been six years now,
and we've never made any money.
317
00:11:08,568 --> 00:11:10,101
I've never been able
to give Julie a check,
318
00:11:10,137 --> 00:11:12,804
and that's why
you got to ask for help.
319
00:11:12,839 --> 00:11:14,239
Lemonis: You feel like
your relationship
320
00:11:14,274 --> 00:11:16,274
would be in jeopardy
if the business closed?
321
00:11:16,309 --> 00:11:17,609
Amanda: Yeah.
322
00:11:17,644 --> 00:11:20,378
It scares me to death
to think of that.
323
00:11:20,414 --> 00:11:22,681
Lemonis: So I would love
to be able to meet
324
00:11:22,716 --> 00:11:24,849
tomorrow morning if that's okay.
Amanda: Yeah.
325
00:11:24,885 --> 00:11:26,484
Lemonis: I would like Julie
to be there,
326
00:11:26,520 --> 00:11:28,486
and I think part of you
overcoming these fears
327
00:11:28,522 --> 00:11:30,755
that you have of the business
are understanding
328
00:11:30,791 --> 00:11:33,992
that you have to share
information even when it's bad,
329
00:11:34,027 --> 00:11:37,796
and maybe you don't have to bear
the brunt of all the solutions
330
00:11:37,831 --> 00:11:39,698
on your own.
Amanda: Yeah.
331
00:11:39,733 --> 00:11:41,199
Lemonis: All right.
Have a good night.
332
00:11:41,234 --> 00:11:42,467
I'll see you tomorrow.
Amanda: All right.
333
00:11:42,502 --> 00:11:43,902
Thank you.
Lemonis: Yep.
334
00:11:43,937 --> 00:11:52,777
♪♪
335
00:11:52,813 --> 00:11:55,180
Good morning.
Amanda: Hi.
336
00:11:55,215 --> 00:11:56,414
Lemonis: How are you?
Amanda: Good. How are you?
337
00:11:56,450 --> 00:11:57,682
Lemonis: Good to see you.
338
00:11:57,718 --> 00:11:59,150
How are you?
Julie: Good.
339
00:11:59,186 --> 00:12:00,385
Lemonis: So I thought
it'd be good for us
340
00:12:00,420 --> 00:12:01,653
to go over the financials.
341
00:12:01,688 --> 00:12:02,887
Sales, let's start with that.
342
00:12:02,923 --> 00:12:04,522
In 2017...
343
00:12:04,558 --> 00:12:07,826
you have $1,491,542 in sales...
344
00:12:07,861 --> 00:12:09,227
Amanda: Mm-hmm.
345
00:12:09,262 --> 00:12:10,895
Lemonis: ...which is
a high-five on that one.
346
00:12:10,931 --> 00:12:12,163
I didn't know that many people
actually bought cork.
347
00:12:12,199 --> 00:12:13,398
Amanda: Yeah.
Lemonis: Okay?
348
00:12:13,433 --> 00:12:14,699
Amanda: It should be higher.
349
00:12:14,735 --> 00:12:17,535
Lemonis: Cost of goods
is $466,835,
350
00:12:17,571 --> 00:12:20,271
so you had $1 million
in gross profit,
351
00:12:20,307 --> 00:12:23,508
an unbelievable margin,
spectacular.
352
00:12:23,543 --> 00:12:25,744
So the way to think about it is,
with that,
353
00:12:25,779 --> 00:12:29,748
about $1,024,000, you have to
pay all your bills --
354
00:12:29,783 --> 00:12:34,552
$231,000 of rent,
utilities at $35,000.
355
00:12:34,588 --> 00:12:37,088
Supplies -- $25,000.
356
00:12:37,124 --> 00:12:40,225
Furniture, equipment
and improvements -- $40,000.
357
00:12:40,260 --> 00:12:43,528
Payroll at $507,000
for the year.
358
00:12:43,563 --> 00:12:46,598
Advertising is $125,000.
359
00:12:46,633 --> 00:12:52,303
Credit-card fees and loans --
$257,000.
360
00:12:52,339 --> 00:12:55,807
Amanda: So that's
principal and interest.
361
00:12:55,842 --> 00:12:59,077
Lemonis: You're spending more
than you're generating, simple,
362
00:12:59,112 --> 00:13:01,746
so the cash
that came into the business
363
00:13:01,782 --> 00:13:06,151
is the amount of her
original capital, $200,000,
364
00:13:06,186 --> 00:13:12,090
plus all the debt, $463,000.
365
00:13:12,125 --> 00:13:19,597
That totals $663,000 of money
that has come into the company.
366
00:13:19,633 --> 00:13:23,601
So let's talk about
this $85,000, taxes payable.
367
00:13:23,637 --> 00:13:26,104
When is that due?
How old is it? What's --
368
00:13:26,139 --> 00:13:27,906
Amanda: It's past due.
369
00:13:27,941 --> 00:13:29,507
[ Sighs ]
370
00:13:29,543 --> 00:13:33,511
Lemonis: That is something
that scares me to death
371
00:13:33,547 --> 00:13:36,147
because the shareholders
of the business
372
00:13:36,183 --> 00:13:39,017
are personally responsible
for that.
373
00:13:39,052 --> 00:13:41,820
Did you know that?
Amanda: No.
374
00:13:41,855 --> 00:13:44,255
Lemonis: You can't hide
from taxes.
375
00:13:44,291 --> 00:13:49,127
I can't fund into a situation
where I'm going to have any risk
376
00:13:49,162 --> 00:13:51,629
that that's going to happen
to me.
377
00:13:51,665 --> 00:13:53,598
I just can't do it.
378
00:13:53,633 --> 00:13:55,934
♪♪
379
00:13:55,969 --> 00:13:57,435
Amanda: I didn't know
it would do --
380
00:13:57,470 --> 00:13:58,703
I didn't know at the time
381
00:13:58,738 --> 00:14:02,640
that this is
what would happen at all.
382
00:14:02,676 --> 00:14:05,610
[ Clears throat ]
383
00:14:05,645 --> 00:14:09,147
Lemonis: I just don't want
to do it.
384
00:14:09,182 --> 00:14:12,116
♪♪
385
00:14:12,152 --> 00:14:14,452
If your business is in trouble
and you need my help,
386
00:14:14,487 --> 00:14:16,654
log on to theprofitcasting.com.
387
00:14:17,524 --> 00:14:20,225
Lemonis:
You can't hide from taxes.
388
00:14:20,260 --> 00:14:24,262
I can't fund into a situation
where I'm going to have any risk
389
00:14:24,297 --> 00:14:27,899
that that's going to happen
to me, and so...
390
00:14:27,934 --> 00:14:31,236
Julie: I can pay that off.
391
00:14:31,271 --> 00:14:32,770
I can pay off the $85,000
392
00:14:32,806 --> 00:14:36,341
and just becomes
more of my equity share.
393
00:14:36,376 --> 00:14:38,843
You know, it's a way forward.
394
00:14:38,879 --> 00:14:43,615
I know it's scary, but don't
let fear hold you back.
395
00:14:43,650 --> 00:14:45,583
Lemonis: I'm not sure
that Amanda necessarily
396
00:14:45,619 --> 00:14:49,254
recognizes the magnitude
of Julie making this decision.
397
00:14:49,289 --> 00:14:54,025
Your partner stands up and
solves a huge $85,000 problem
398
00:14:54,060 --> 00:14:57,929
that potentially could've
blocked the deal from happening.
399
00:14:57,964 --> 00:15:01,466
I mean, maybe it's stand-up-and-
give-somebody-a-hug time.
400
00:15:01,501 --> 00:15:04,936
I'm willing to go in
for a couple of reasons,
401
00:15:04,971 --> 00:15:08,039
but it's largely driven by
Julie is just like,
402
00:15:08,074 --> 00:15:10,275
"I'll continue to help,"
which means she believes in it
403
00:15:10,310 --> 00:15:11,876
and she believes in you,
404
00:15:11,912 --> 00:15:16,214
so I'm willing to invest
$150,000 into the business.
405
00:15:16,249 --> 00:15:18,983
but I'm going to want to own
50% of it.
406
00:15:19,019 --> 00:15:21,286
You're going to need
more resources than money.
407
00:15:21,321 --> 00:15:23,254
You're going to need
distribution.
408
00:15:23,290 --> 00:15:25,423
You're going to need to find out
how the wholesale market works.
409
00:15:25,458 --> 00:15:27,859
Amanda: I think my biggest
hang-up is the percentage,
410
00:15:27,894 --> 00:15:29,460
is 50%.
411
00:15:29,496 --> 00:15:32,563
I feel very obligated to
make sure you get paid back.
412
00:15:32,599 --> 00:15:36,801
I think if you bought in
at 1/3 and we all could be
413
00:15:36,836 --> 00:15:38,436
1/3 partners...
Lemonis: Okay.
414
00:15:38,471 --> 00:15:40,405
Amanda:
...I'd be great with that.
415
00:15:40,440 --> 00:15:44,175
Lemonis: Okay.
Then I'll put in $120,000.
416
00:15:44,210 --> 00:15:45,576
Amanda: Okay.
417
00:15:45,612 --> 00:15:46,811
Are you good with that?
418
00:15:46,846 --> 00:15:48,079
Julie: Yeah.
Amanda: Yes.
419
00:15:48,114 --> 00:15:49,881
Lemonis: And this
gets cleaned up?
420
00:15:49,916 --> 00:15:51,582
Julie: Yes.
421
00:15:51,618 --> 00:15:52,817
Lemonis: We're going to
make sure the taxes get paid
422
00:15:52,852 --> 00:15:54,485
so that we're not exposed.
423
00:15:54,521 --> 00:15:56,354
You will not be able
to have control
424
00:15:56,389 --> 00:15:58,323
of the financial decision-making
like you did before.
425
00:15:58,358 --> 00:16:00,591
Amanda: Please.
Lemonis: Okay.
426
00:16:00,627 --> 00:16:02,527
[ Trombone playing ]
427
00:16:02,562 --> 00:16:05,196
Really?
Amanda: Yeah.
428
00:16:05,231 --> 00:16:06,431
Lemonis: Only in New Orleans.
429
00:16:06,466 --> 00:16:08,166
Julie: I know.
Amanda: I know.
430
00:16:08,201 --> 00:16:09,434
That's why I didn't even look,
because I'm used to it.
431
00:16:09,469 --> 00:16:10,802
Lemonis:
Honestly. We have a deal?
432
00:16:10,837 --> 00:16:12,036
Amanda: We have a deal.
Lemonis: Okay.
433
00:16:12,072 --> 00:16:13,805
Julie: Thank you, sir.
434
00:16:13,840 --> 00:16:15,306
Lemonis: Thank you, and
thank you for believing in her.
435
00:16:15,342 --> 00:16:17,342
Julie: Tear up.
436
00:16:17,377 --> 00:16:23,114
♪♪
437
00:16:23,149 --> 00:16:25,850
Lemonis: I thought it'd be
a good idea to just get
438
00:16:25,885 --> 00:16:28,786
as many people from the team
as we could together.
439
00:16:28,822 --> 00:16:31,556
So I decided to invest $120,000.
440
00:16:31,591 --> 00:16:34,859
I would say that the program
that you guys came through --
441
00:16:34,894 --> 00:16:37,662
I would say that was probably
my single biggest motivation.
442
00:16:37,697 --> 00:16:39,897
If you wanted to hire
two more workers tomorrow
443
00:16:39,933 --> 00:16:42,467
from the YEP program,
could you find them?
444
00:16:42,502 --> 00:16:44,035
Jackie: For sure.
445
00:16:44,070 --> 00:16:45,536
Lemonis: Let's find people
that need a chance,
446
00:16:45,572 --> 00:16:47,205
that want to make money,
that are super talented
447
00:16:47,240 --> 00:16:49,240
and have them join our team.
448
00:16:49,275 --> 00:16:51,476
So we're going to get
in the wholesale business.
449
00:16:51,511 --> 00:16:52,910
Jackie: Yes.
450
00:16:52,946 --> 00:16:54,746
Astra: You guys might lose me
from the factory
451
00:16:54,781 --> 00:16:57,215
if you do that, though, because
I have a sales background.
452
00:16:57,250 --> 00:16:58,683
I'm warning you.
453
00:16:58,718 --> 00:16:59,917
Lemonis: If you love selling
and you're the --
454
00:16:59,953 --> 00:17:01,386
Astra: I do.
455
00:17:01,421 --> 00:17:03,021
Lemonis: ...and you're part
of making it,
456
00:17:03,056 --> 00:17:04,689
then you're going to come
with me when we go wholesale it.
457
00:17:04,724 --> 00:17:06,691
We're going to make
dramatic changes in the stores.
458
00:17:06,726 --> 00:17:08,926
I don't feel like the stores
do a really good job
459
00:17:08,962 --> 00:17:11,529
of telling the story
of what it is
460
00:17:11,564 --> 00:17:14,866
and how it works and what are
the attributes of the product,
461
00:17:14,901 --> 00:17:18,269
that it's handmade in New
Orleans by really cool people.
462
00:17:18,304 --> 00:17:21,239
You have a lot of education
to do for consumers.
463
00:17:21,274 --> 00:17:23,474
It's just a much bigger story.
464
00:17:23,510 --> 00:17:28,079
Candidly, I'm questioning the
quality on some of the items.
465
00:17:28,114 --> 00:17:29,714
In order to go wholesale it,
466
00:17:29,749 --> 00:17:31,215
you're going to have to
make it a lot better.
467
00:17:31,251 --> 00:17:32,750
Amanda: Right.
468
00:17:32,786 --> 00:17:36,354
Lemonis: And the warehouse
honestly was a disaster.
469
00:17:36,389 --> 00:17:38,056
It looked unkept.
470
00:17:38,091 --> 00:17:41,893
It looked unorganized and should
have the proper equipment.
471
00:17:41,928 --> 00:17:44,128
It should have the proper
inventory system
472
00:17:44,164 --> 00:17:46,097
so they can grab from stuff.
473
00:17:46,132 --> 00:17:49,100
Also, I want to see
if there's a way to add
474
00:17:49,135 --> 00:17:52,370
a couple more textiles
to the mix.
475
00:17:52,405 --> 00:17:55,940
Jackie: I've been waiting,
waiting for the chance.
476
00:17:55,975 --> 00:17:58,776
Lemonis: If it's leather,
canvas, or something,
477
00:17:58,812 --> 00:18:00,445
I want to try to break out
of everything
478
00:18:00,480 --> 00:18:02,613
just being so one-dimensional.
479
00:18:02,649 --> 00:18:04,048
Ready to go back to work?
Man: Oh, yeah.
480
00:18:04,084 --> 00:18:05,550
Jackie: Yeah.
Lemonis: Okay.
481
00:18:05,585 --> 00:18:07,552
I'll see you at French Quarter.
Amanda: Yes.
482
00:18:07,587 --> 00:18:11,622
♪♪
483
00:18:11,658 --> 00:18:13,591
Lemonis: So let me tell you
what I want to do.
484
00:18:13,626 --> 00:18:15,626
I want to understand
sales conversion
485
00:18:15,662 --> 00:18:17,295
so number of people that walk in
486
00:18:17,330 --> 00:18:19,630
and the number of people
that leave with a bag.
487
00:18:19,666 --> 00:18:21,232
It's a real big deal for me.
488
00:18:21,267 --> 00:18:24,335
Customer conversion
is increasing the level
489
00:18:24,370 --> 00:18:27,939
of information or enthusiasm
in the initial stages of meeting
490
00:18:27,974 --> 00:18:31,142
to increase the possibility
of converting to a sale,
491
00:18:31,177 --> 00:18:35,079
how to take a lead and
transact through the register.
492
00:18:35,115 --> 00:18:36,747
All right.
So, you guys, work the store.
493
00:18:36,783 --> 00:18:38,683
I'll work the door.
Amanda: Okay.
494
00:18:38,718 --> 00:18:40,084
Lemonis: Okay.
495
00:18:40,120 --> 00:18:41,419
You ever seen cork?
496
00:18:41,454 --> 00:18:42,753
Man: Not quite like that.
497
00:18:42,789 --> 00:18:43,988
Lemonis: This is actually
what cork is.
498
00:18:44,023 --> 00:18:46,357
It's a layer around the tree,
499
00:18:46,392 --> 00:18:49,127
and then you'll see
what they do with it inside.
500
00:18:49,162 --> 00:18:50,695
Come on in!
501
00:18:50,730 --> 00:18:52,597
Caitlion: We source
all of our cork from Portugal --
502
00:18:52,632 --> 00:18:54,465
best quality, biggest industry.
503
00:18:54,501 --> 00:18:55,733
Lemonis: Come on in.
504
00:18:55,768 --> 00:18:57,969
Everything inside
is made of cork.
505
00:18:58,004 --> 00:18:59,670
Do you know
where cork comes from?
506
00:18:59,706 --> 00:19:01,139
Man: Cork? No.
507
00:19:01,174 --> 00:19:02,507
Lemonis: Okay.
Do you know where it comes from?
508
00:19:02,542 --> 00:19:04,308
Woman: From a pig.
Lemonis: From a pig?
509
00:19:04,344 --> 00:19:05,543
Woman: You said pork.
Woman: From the tree.
510
00:19:05,578 --> 00:19:08,212
Lemonis: Cork.
Woman: Oh, okay.
511
00:19:08,248 --> 00:19:09,614
Lemonis: Amanda...
Amanda: Yes?
512
00:19:09,649 --> 00:19:10,848
Lemonis: ...come on out.
Amanda: All right.
513
00:19:10,884 --> 00:19:12,116
Lemonis:
Come on over here.
514
00:19:12,152 --> 00:19:13,818
What does Amanda
need to do better
515
00:19:13,853 --> 00:19:15,553
to get people in the store
to understand about QUEORK?
516
00:19:15,588 --> 00:19:17,855
Woman: Maybe stand out here
517
00:19:17,891 --> 00:19:20,324
and talk to people
as they're walking by
518
00:19:20,360 --> 00:19:21,893
and get them to feel it.
Amanda: Right.
519
00:19:21,928 --> 00:19:23,728
Lemonis: On that idea,
I'm going to grab an apron.
520
00:19:23,763 --> 00:19:25,029
Woman: Nice.
Lemonis: Would you like
521
00:19:25,064 --> 00:19:26,531
to feel my apron?
Woman: Yeah! I know.
522
00:19:26,566 --> 00:19:28,633
Lemonis: Anytime you can engage
with a customer,
523
00:19:28,668 --> 00:19:32,904
a little bit of enthusiasm may
actually turn into more sales.
524
00:19:32,939 --> 00:19:35,573
So how would you describe
your selling style?
525
00:19:35,608 --> 00:19:38,242
Amanda: I'm not
a bubbly sales person.
526
00:19:38,278 --> 00:19:40,745
Julie: She's way more quiet
and introverted.
527
00:19:40,780 --> 00:19:43,047
She wouldn't go out there
and drag somebody in here.
528
00:19:43,082 --> 00:19:44,515
Amanda:
I don't like being pushy.
529
00:19:44,551 --> 00:19:46,017
Lemonis: I'm not asking you
to be pushy.
530
00:19:46,052 --> 00:19:47,418
Amanda: Right.
Lemonis: It is true
531
00:19:47,453 --> 00:19:49,887
that you'll have to come
out of your shell,
532
00:19:49,923 --> 00:19:51,923
but I need you
to have enthusiasm.
533
00:19:51,958 --> 00:19:53,357
Amanda: Right.
Lemonis: We saw a lot
534
00:19:53,393 --> 00:19:54,926
of people in one hour.
Amanda: Mm-hmm.
535
00:19:54,961 --> 00:19:56,527
Lemonis: How much do you think
we did in an hour?
536
00:19:56,563 --> 00:19:57,762
Amanda: Probably --
Lemonis: Is there a way to look?
537
00:19:57,797 --> 00:19:58,996
Julie: Yeah.
Amanda: Yeah.
538
00:19:59,032 --> 00:20:00,398
Lemonis: Let's look.
539
00:20:00,433 --> 00:20:02,934
What is the sales for the day?
$6,193.
540
00:20:02,969 --> 00:20:05,603
What does this store normally do
on a day like today?
541
00:20:05,638 --> 00:20:07,538
Amanda: $3,000 would be good.
Chance: Mm-hmm.
542
00:20:07,574 --> 00:20:10,241
Lemonis: So a good day?
Amanda: Yeah.
543
00:20:10,276 --> 00:20:12,410
Lemonis: And so I think part of
what we learned today is,
544
00:20:12,445 --> 00:20:15,279
what's the missing element
that would drive conversion up?
545
00:20:15,315 --> 00:20:16,914
Woman: Knowledge.
Lemonis: Education, right?
546
00:20:16,950 --> 00:20:18,316
Knowledge.
Woman: Yes.
547
00:20:18,351 --> 00:20:20,218
Lemonis: Tell people
what the heck this is.
548
00:20:20,253 --> 00:20:22,053
Okay, guys. Thank you.
549
00:20:22,088 --> 00:20:24,222
Amanda: All right.
550
00:20:24,257 --> 00:20:29,193
♪♪
551
00:20:29,229 --> 00:20:31,529
Lemonis: It's been two weeks,
and I'm back in New Orleans.
552
00:20:31,564 --> 00:20:33,431
And I'm excited to see
what improvements
553
00:20:33,466 --> 00:20:36,801
to the warehouse
the team has come up with.
554
00:20:36,836 --> 00:20:38,703
Joey: Welcome back.
Lemonis: Thank you.
555
00:20:38,738 --> 00:20:40,338
This looks like new stuff.
556
00:20:40,373 --> 00:20:42,640
Joey: Yeah.
I made those for you to see.
557
00:20:42,675 --> 00:20:45,042
So this is all scraps
that we have,
558
00:20:45,078 --> 00:20:47,645
and there's suede
and leather and cork,
559
00:20:47,680 --> 00:20:50,081
and I just kind of
mixed them all together.
560
00:20:50,116 --> 00:20:51,882
Lemonis: These are awesome.
Joey: Thanks.
561
00:20:51,918 --> 00:20:54,318
Lemonis: Really good.
Don't you think?
562
00:20:54,354 --> 00:20:56,487
Amanda: Well, you know
I'm not a color person.
563
00:20:56,522 --> 00:20:59,223
Lemonis: Who made this?
Joey: Jackie.
564
00:20:59,259 --> 00:21:01,125
Lemonis: This is solid.
565
00:21:01,160 --> 00:21:03,561
Jackie, my only feedback
on this is straps.
566
00:21:03,596 --> 00:21:06,497
They're too short, and then
back to the hardware issue.
567
00:21:06,532 --> 00:21:09,567
It's just really junky.
568
00:21:09,602 --> 00:21:11,602
Where are, like,
the zippers organized?
569
00:21:11,638 --> 00:21:13,504
Like, where is everything?
570
00:21:13,539 --> 00:21:14,972
Astra: In there.
Lemonis: And why --
571
00:21:15,008 --> 00:21:16,974
So you have to just keep
going back and forth?
572
00:21:17,010 --> 00:21:18,442
Astra: Yeah.
573
00:21:18,478 --> 00:21:19,844
Lemonis: And so why wouldn't you
have it over here
574
00:21:19,879 --> 00:21:21,612
close to where you're working?
575
00:21:21,648 --> 00:21:23,281
Joey: This whole place
needs to be reorganized.
576
00:21:23,316 --> 00:21:25,750
I think we all agree on that.
Astra: Definitely.
577
00:21:25,785 --> 00:21:27,852
Joey: Yeah.
Lemonis: What is all this?
578
00:21:27,887 --> 00:21:29,987
Amanda: Well, that's scrap.
579
00:21:30,023 --> 00:21:31,489
Lemonis:
All of their accessories
580
00:21:31,524 --> 00:21:33,124
are all over the place.
581
00:21:33,159 --> 00:21:35,126
There's no one place
for the finished goods to be.
582
00:21:35,161 --> 00:21:37,094
You're asking the folks
to be more efficient
583
00:21:37,130 --> 00:21:38,663
and be more profitable,
584
00:21:38,698 --> 00:21:41,666
but you're not giving them
the tools for success.
585
00:21:41,701 --> 00:21:44,335
I guess the frustration
that I have with you is that
586
00:21:44,370 --> 00:21:47,672
if you guys had a limited amount
of space, what would you do?
587
00:21:47,707 --> 00:21:50,841
And if you had a limited amount
of resources, what would you do?
588
00:21:50,877 --> 00:21:53,044
And it's almost like everybody
has just gotten comfortable
589
00:21:53,079 --> 00:21:55,012
with [bleep] collecting,
and it doesn't really matter
590
00:21:55,048 --> 00:21:56,781
because Julie will just
write another check.
591
00:21:56,816 --> 00:21:59,717
♪♪
592
00:21:59,752 --> 00:22:03,287
That's how it feels.
593
00:22:03,323 --> 00:22:06,490
I don't want to put
all this pressure on you,
594
00:22:06,526 --> 00:22:08,426
but right now, you're trying
to sell a commodity
595
00:22:08,461 --> 00:22:09,994
and the story doesn't resonate.
596
00:22:10,029 --> 00:22:11,562
And the viability of the company
597
00:22:11,597 --> 00:22:13,798
is ultimately going to rest
on your ability
598
00:22:13,833 --> 00:22:16,600
to tell that story,
or we should just go home.
599
00:22:16,636 --> 00:22:18,569
♪♪
600
00:22:18,604 --> 00:22:20,571
Lemonis:
It's almost like
601
00:22:20,606 --> 00:22:22,139
everybody has just
gotten comfortable
602
00:22:22,175 --> 00:22:23,674
with [bleep] collecting,
and it doesn't really matter
603
00:22:23,710 --> 00:22:26,177
because Julie will just
write another check.
604
00:22:26,212 --> 00:22:28,012
Frank: I think it's lack of
communication, though. Like --
605
00:22:28,047 --> 00:22:29,313
Lemonis: Is it? From who?
606
00:22:29,349 --> 00:22:30,981
Frank: From, like, us as a team.
607
00:22:31,017 --> 00:22:32,983
We're not communicating
with one another on, like,
608
00:22:33,019 --> 00:22:34,685
"Man, here, put this up."
609
00:22:34,721 --> 00:22:36,620
Let's stop looking at this
and organize this this way.
610
00:22:36,656 --> 00:22:37,855
Lemonis:
Well, let's get everybody else
611
00:22:37,890 --> 00:22:39,323
and talk about that.
612
00:22:39,359 --> 00:22:42,259
What I'm noticing in Amanda
early on is that
613
00:22:42,295 --> 00:22:44,929
while she may internally
possess the qualities
614
00:22:44,964 --> 00:22:46,497
to be a good leader,
615
00:22:46,532 --> 00:22:48,799
she doesn't have the ability
to express those things.
616
00:22:48,835 --> 00:22:53,003
It's confusing to me why
the place looks the way it does.
617
00:22:53,039 --> 00:22:54,538
It's in total disarray.
618
00:22:54,574 --> 00:22:56,374
It feels like
nobody really gives a [bleep]
619
00:22:56,409 --> 00:22:58,542
Astra: I feel like
there's no rules
620
00:22:58,578 --> 00:23:00,811
structured around
accountability.
621
00:23:00,847 --> 00:23:02,546
Stuff doesn't get put away.
622
00:23:02,582 --> 00:23:04,815
Nobody is in charge.
623
00:23:04,851 --> 00:23:07,385
Lemonis: So how do we move
the ball forward today?
624
00:23:07,420 --> 00:23:08,686
Astra: Let's get rid
of all those little,
625
00:23:08,721 --> 00:23:10,221
tiny zippers and all those bins.
626
00:23:10,256 --> 00:23:12,289
Lemonis: We're going to get rid
of everything.
627
00:23:12,325 --> 00:23:21,165
♪♪
628
00:23:21,200 --> 00:23:22,666
♪♪
629
00:23:22,702 --> 00:23:25,436
Amanda: Oh, this is scraps.
We need that.
630
00:23:25,471 --> 00:23:28,506
Lemonis: Amanda,
they need leadership.
631
00:23:28,541 --> 00:23:30,141
Who's leading them?
632
00:23:30,176 --> 00:23:33,577
This is more on you
than you think.
633
00:23:33,613 --> 00:23:36,480
Amanda: You know, I'm being
pulled in so many directions.
634
00:23:36,516 --> 00:23:38,048
I'm not doing a good job of it.
635
00:23:38,084 --> 00:23:40,818
Every day, I do tell them,
"It needs to be cleaner.
636
00:23:40,853 --> 00:23:42,420
It needs to be more organized."
Lemonis: Yeah.
637
00:23:42,455 --> 00:23:44,422
I can sense that you're feeling
overwhelmed.
638
00:23:44,457 --> 00:23:46,257
We need to translate
how hard you're working
639
00:23:46,292 --> 00:23:48,426
into just working smarter,
good inventory management,
640
00:23:48,461 --> 00:23:51,529
good raw-material management,
good production flow.
641
00:23:51,564 --> 00:23:53,264
Amanda: I'm all for that.
I definitely am.
642
00:23:53,299 --> 00:23:55,166
Lemonis: But let's all-for-it
to the truck.
643
00:23:55,201 --> 00:23:57,334
Amanda: Right. Let's go.
644
00:23:57,370 --> 00:23:59,703
♪♪
645
00:23:59,739 --> 00:24:02,440
Lemonis: After meeting the kids
that work at QUEORK
646
00:24:02,475 --> 00:24:05,109
and hearing so much
about the YEP program,
647
00:24:05,144 --> 00:24:07,912
I asked Amanda
to set up a meeting at YEP.
648
00:24:07,947 --> 00:24:11,949
My goal in this company is to
have the bulk of the workforce
649
00:24:11,984 --> 00:24:13,651
come out of the YEP program.
650
00:24:13,686 --> 00:24:15,219
We need website redesign.
651
00:24:15,254 --> 00:24:16,887
We need logo improvement.
652
00:24:16,923 --> 00:24:18,189
We need packaging.
653
00:24:18,224 --> 00:24:19,623
We need a tag.
654
00:24:19,659 --> 00:24:22,193
We want to have a combination
of design works,
655
00:24:22,228 --> 00:24:24,795
bringing people on to
work under Frank on the floor.
656
00:24:24,831 --> 00:24:27,231
Man: I can tell you is this --
Where you at now
657
00:24:27,266 --> 00:24:30,367
is going to lead
to something else like that.
658
00:24:30,403 --> 00:24:33,103
It's crazy because I didn't know
how much I was into sewing
659
00:24:33,139 --> 00:24:34,572
until I got
in front of a machine.
660
00:24:34,607 --> 00:24:36,307
Lemonis: Who's interested
in getting involved?
661
00:24:36,342 --> 00:24:38,108
Let's get the buses moving.
Man: Let's do it.
662
00:24:38,144 --> 00:24:39,710
Lemonis: Thanks, guys.
We'll see you soon.
663
00:24:39,745 --> 00:24:42,780
[ Chatter ]
664
00:24:42,815 --> 00:24:44,248
We got everybody?
665
00:24:44,283 --> 00:24:47,084
I also wanted to take the team
to New York City
666
00:24:47,119 --> 00:24:49,253
for one of
the coolest field trips ever,
667
00:24:49,288 --> 00:24:51,322
and our first stop is Botani,
668
00:24:51,357 --> 00:24:55,092
one of the greatest resources
for hardware in the entire city.
669
00:24:55,127 --> 00:24:57,795
I wanted them to see not only
what was available to them,
670
00:24:57,830 --> 00:24:59,730
but I wanted the resource
to be available.
671
00:24:59,765 --> 00:25:01,832
Buy whatever zippers
you guys want,
672
00:25:01,868 --> 00:25:03,400
whatever hardware you want,
673
00:25:03,436 --> 00:25:05,503
and then take it back
and put it on product.
674
00:25:05,538 --> 00:25:07,071
Man:
These Italian-made zippers --
675
00:25:07,106 --> 00:25:08,839
you're not going to get
any better than this.
676
00:25:08,875 --> 00:25:11,642
♪♪
677
00:25:11,677 --> 00:25:14,445
Lemonis: I also wanted to
take the team to Unionwear.
678
00:25:14,480 --> 00:25:16,146
Woman: Oh, my God.
679
00:25:16,182 --> 00:25:18,349
Lemonis: It's a large-scale
manufacturer in New Jersey
680
00:25:18,384 --> 00:25:21,685
that specializes
in a similar-type manufacturing
681
00:25:21,721 --> 00:25:23,621
that QUEORK operates in today.
682
00:25:23,656 --> 00:25:27,358
I want the kids and Amanda
to see if we grow big enough,
683
00:25:27,393 --> 00:25:28,959
this is what's possible.
684
00:25:28,995 --> 00:25:30,961
Man: You notice everything
is really organized here.
685
00:25:30,997 --> 00:25:34,331
We got our setup time down
from about three hours
686
00:25:34,367 --> 00:25:37,001
down to about 15 minutes
on embroidery,
687
00:25:37,036 --> 00:25:38,335
just looking for thread.
Amanda: Wow.
688
00:25:38,371 --> 00:25:40,504
Man: It would be way,
way easier, son.
689
00:25:40,540 --> 00:25:41,739
Frank: Yeah, yeah.
690
00:25:41,774 --> 00:25:43,207
Lemonis:
We're improving the process
691
00:25:43,242 --> 00:25:44,942
and the quality of our products,
692
00:25:44,977 --> 00:25:46,977
but I want Julie and Amanda
to understand
693
00:25:47,013 --> 00:25:50,314
how critical it is
to enter the wholesale market,
694
00:25:50,349 --> 00:25:52,383
so we're flying
across the country to meet
695
00:25:52,418 --> 00:25:55,819
with a potential customer
that could be huge for business.
696
00:25:55,855 --> 00:25:58,022
So the reason that I brought you
to Ferrari-Carano is,
697
00:25:58,057 --> 00:25:59,390
they're one of
the biggest vineyards
698
00:25:59,425 --> 00:26:01,458
in all of Northern California.
699
00:26:01,494 --> 00:26:04,461
Is there a way to take
the product that you make
700
00:26:04,497 --> 00:26:06,196
and penetrate wine country
701
00:26:06,232 --> 00:26:08,799
and really see if there's a way
to expand the business?
702
00:26:08,834 --> 00:26:10,467
In order to grow
our wholesale business,
703
00:26:10,503 --> 00:26:11,835
we need more lines of revenue,
704
00:26:11,871 --> 00:26:13,671
and when you think
about cork product,
705
00:26:13,706 --> 00:26:16,106
the first thing that normally
comes to your mind, of course,
706
00:26:16,142 --> 00:26:17,841
is the cork on a wine bottle.
707
00:26:17,877 --> 00:26:19,510
And having been to wineries,
708
00:26:19,545 --> 00:26:21,378
I know that all of them
have gift shops.
709
00:26:21,414 --> 00:26:23,814
I also want to see how
you explain to the people
710
00:26:23,849 --> 00:26:26,684
that are here what your business
is and why you're in it.
711
00:26:26,719 --> 00:26:27,918
Amanda: Okay.
Lemonis: So let's go in.
712
00:26:27,954 --> 00:26:31,055
Amanda: All right.
713
00:26:31,090 --> 00:26:33,557
Oh, it's beautiful.
714
00:26:33,593 --> 00:26:36,226
Patrick: This is a cork tree.
Lemonis: Holy moly.
715
00:26:36,262 --> 00:26:38,395
Amanda: They cut into it,
and these guys,
716
00:26:38,431 --> 00:26:39,763
usually the grandfather
who planted the tree --
717
00:26:39,799 --> 00:26:41,065
Lemonis: And it doesn't
kill the tree?
718
00:26:41,100 --> 00:26:42,299
Amanda: No.
Lemonis: I want to be
719
00:26:42,335 --> 00:26:43,567
a tree hugger.
720
00:26:43,603 --> 00:26:44,868
Please help us make money.
721
00:26:44,971 --> 00:26:48,272
Please help us make money.
722
00:26:48,307 --> 00:26:49,840
Candis: Hi, Amanda.
Amanda: Very nice to meet you.
723
00:26:49,875 --> 00:26:51,208
Candis: Nice to meet you.
Julie: I'm Julie.
724
00:26:51,243 --> 00:26:52,443
Candis: Hi, Julie.
Julie: Hey, Candis.
725
00:26:52,478 --> 00:26:53,711
Nice to meet you.
726
00:26:53,746 --> 00:26:54,945
Lemonis: This is
a big gift shop.
727
00:26:54,981 --> 00:26:56,213
Patrick: This is
a big gift shop.
728
00:26:56,248 --> 00:26:58,015
Candis: This is my baby.
729
00:26:58,050 --> 00:27:01,952
Amanda: And so what is it
that you find people...
730
00:27:01,988 --> 00:27:04,021
You know, you have
your best sellers in here or...?
731
00:27:04,056 --> 00:27:06,023
Candis: Yes. Yes.
732
00:27:06,058 --> 00:27:08,359
Lemonis: Candis, did Amanda tell
you what she does for a living?
733
00:27:08,394 --> 00:27:10,294
Amanda: I'm sorry.
734
00:27:10,329 --> 00:27:12,563
Lemonis: I don't sense
that they really understand
735
00:27:12,598 --> 00:27:13,931
what's at stake.
736
00:27:13,966 --> 00:27:15,566
Amanda: We specialize
in cork fabric
737
00:27:15,601 --> 00:27:18,869
and make everything from
cellphone cases to handbags.
738
00:27:18,904 --> 00:27:21,905
Candis: Okay.
Lemonis: We need the business.
739
00:27:21,941 --> 00:27:23,240
We have to have it.
740
00:27:23,275 --> 00:27:25,576
The program with the kids
depends on it.
741
00:27:25,611 --> 00:27:27,645
Amanda: If you went
to another winery,
742
00:27:27,680 --> 00:27:29,980
would they have a lot
of the same things in here?
743
00:27:30,016 --> 00:27:32,383
Candis: We try not to.
Amanda: Okay.
744
00:27:32,418 --> 00:27:35,486
Lemonis: I mean, it's like,
"Want to buy some cork product?
745
00:27:35,521 --> 00:27:38,889
No? Okay."
746
00:27:38,924 --> 00:27:42,092
Like, hello.
747
00:27:42,128 --> 00:27:45,229
Candis: But every time
they leave the store,
748
00:27:45,264 --> 00:27:47,498
we want something to go
as a memory.
749
00:27:47,533 --> 00:27:51,902
Yeah, and what I feel
the customers will, you know...
750
00:27:51,937 --> 00:27:54,471
Amanda: Buy.
Candis: ...buy, enjoy.
751
00:27:54,507 --> 00:27:56,807
Yeah.
752
00:27:56,842 --> 00:27:58,676
Lemonis: Are you bored?
753
00:27:58,711 --> 00:28:01,311
Candis: But...
754
00:28:01,347 --> 00:28:02,746
Lemonis: Why, yes, I am.
755
00:28:02,782 --> 00:28:04,348
Amanda: Is it important
to you guys
756
00:28:04,383 --> 00:28:07,117
to have things personalized
with your winery name
757
00:28:07,153 --> 00:28:08,786
or...?
758
00:28:08,821 --> 00:28:12,189
Lemonis: Honest to God,
I can't even stay [bleep] awake.
759
00:28:12,224 --> 00:28:13,991
Amanda: It's Amanda.
760
00:28:14,026 --> 00:28:16,627
Lemonis: Amanda, Marcus.
Amanda: Hey, Marcus.
761
00:28:16,662 --> 00:28:18,429
Lemonis: I'm at the warehouse,
762
00:28:18,464 --> 00:28:21,298
and it looks like
you guys got ransacked.
763
00:28:21,333 --> 00:28:26,136
What the...?
Geez, what did I...?
764
00:28:27,306 --> 00:28:30,174
Amanda: Is it important
to you guys
765
00:28:30,209 --> 00:28:32,776
to have things personalized
with your winery name or...?
766
00:28:32,812 --> 00:28:36,346
Lemonis: Honest to God,
I can't even stay [bleep] awake.
767
00:28:36,382 --> 00:28:39,883
Look, my problem with Amanda --
it's a confidence issue,
768
00:28:39,919 --> 00:28:42,619
and I'm really struggling
in my confidence with her
769
00:28:42,655 --> 00:28:44,221
as our company's leader.
770
00:28:44,256 --> 00:28:46,056
What is Amanda going to do
when I'm not here?
771
00:28:46,092 --> 00:28:48,158
Candis, let me make it
a little easier.
772
00:28:48,194 --> 00:28:49,660
Look at their shoes.
773
00:28:49,695 --> 00:28:51,161
Candis: Cute.
Lemonis: Look at their bags.
774
00:28:51,197 --> 00:28:52,396
Candis: Cute.
Lemonis: Look at their belts.
775
00:28:52,431 --> 00:28:53,697
Candis: I love your shoes.
776
00:28:53,733 --> 00:28:55,332
Julie: Thank you.
Amanda: Thank you.
777
00:28:55,367 --> 00:28:57,801
Lemonis: I think what the ladies
failed to tell you is
778
00:28:57,837 --> 00:29:00,971
they employee people
from a program in the city
779
00:29:01,006 --> 00:29:03,574
that gives people an opportunity
to fix their lives.
780
00:29:03,609 --> 00:29:05,309
Well, the two of them
are giving them a chance
781
00:29:05,344 --> 00:29:07,911
to put their hands
and their minds to work.
782
00:29:07,947 --> 00:29:10,748
Candis: Love that.
Lemonis: Huge social impact.
783
00:29:10,783 --> 00:29:12,149
Candis: Real cool.
Lemonis: Real cool. Okay.
784
00:29:12,184 --> 00:29:13,584
Candis: I love it. Yeah.
Lemonis: Okay.
785
00:29:13,619 --> 00:29:14,852
Lemonis: These are
some samples of things.
786
00:29:14,887 --> 00:29:16,353
Candis: I love this.
787
00:29:16,388 --> 00:29:17,888
Amanda: This is actually
one that's new.
788
00:29:17,923 --> 00:29:19,156
Candis: This is fun.
Amanda: It's very popular.
789
00:29:19,191 --> 00:29:20,691
Candis: I love these.
790
00:29:20,726 --> 00:29:22,059
Lemonis:
What do we retail that for?
791
00:29:22,094 --> 00:29:23,827
Amanda:
$39 is what we retail it for,
792
00:29:23,863 --> 00:29:25,429
and it sells very well at that.
793
00:29:25,464 --> 00:29:26,697
Lemonis: And you may be able
to buy it for $10.
794
00:29:26,732 --> 00:29:28,165
Candis: I like it.
Amanda: Yeah.
795
00:29:28,200 --> 00:29:29,933
Candis: I can see these flying
out of here.
796
00:29:29,969 --> 00:29:31,769
Lemonis: And so we're looking
to make a reasonable margin
797
00:29:31,804 --> 00:29:34,204
so we can keep
these young folks employed.
798
00:29:34,240 --> 00:29:35,906
Candis: Yes.
Lemonis: And we're looking to
799
00:29:35,941 --> 00:29:37,574
make sure that you're able
to make the kind of margins
800
00:29:37,610 --> 00:29:41,512
that you want to make but also
know the story behind it.
801
00:29:41,547 --> 00:29:43,714
Candis: I love your story.
Lemonis: Thank you,
802
00:29:43,749 --> 00:29:44,948
Candis, very much.
Candis: Thank you.
803
00:29:44,984 --> 00:29:47,718
Lemonis: We really
appreciate it.
804
00:29:47,753 --> 00:29:49,787
So how did you think that went?
805
00:29:49,822 --> 00:29:51,188
Amanda: I thought it went well.
806
00:29:51,223 --> 00:29:52,523
Lemonis: Julie,
you got to help me here.
807
00:29:52,558 --> 00:29:54,124
Julie: If her job
is to sell product,
808
00:29:54,160 --> 00:29:56,059
you got to tell the whole story.
809
00:29:56,095 --> 00:29:58,529
The story certainly is, if
nothing else, a selling point.
810
00:29:58,564 --> 00:30:00,097
Lemonis: The story
doesn't resonate.
811
00:30:00,132 --> 00:30:01,431
I don't know the people
that made it.
812
00:30:01,467 --> 00:30:04,735
I don't know
why the factory exists.
813
00:30:04,770 --> 00:30:06,303
This isn't a cork business.
814
00:30:06,338 --> 00:30:09,072
This is a business
around a social program,
815
00:30:09,108 --> 00:30:11,441
and if she can't really
figure out the difference
816
00:30:11,477 --> 00:30:13,243
between the two, then I have
no idea what I'm doing here.
817
00:30:13,279 --> 00:30:16,280
Their livelihood and
the viability of the company
818
00:30:16,315 --> 00:30:18,682
is ultimately going to rest
on your shoulders
819
00:30:18,717 --> 00:30:20,918
and your ability
to tell that story.
820
00:30:20,953 --> 00:30:22,820
Amanda: Right.
I just don't think I realized
821
00:30:22,855 --> 00:30:24,188
how important it is
to everybody else.
822
00:30:24,223 --> 00:30:26,323
It's everything to me.
Lemonis: Is it?
823
00:30:26,358 --> 00:30:27,825
Because you don't really --
824
00:30:27,860 --> 00:30:31,829
It doesn't really roll off
naturally for you.
825
00:30:31,864 --> 00:30:34,097
Amanda: It really does
mean everything to me,
826
00:30:34,133 --> 00:30:36,133
and it's been something
that I've fought for
827
00:30:36,168 --> 00:30:38,168
because when you watch
what happens to somebody
828
00:30:38,204 --> 00:30:39,670
becoming confident like that,
829
00:30:39,705 --> 00:30:42,573
and, you know, to me,
they're like my kids.
830
00:30:42,608 --> 00:30:45,075
Lemonis: That is
really important to you,
831
00:30:45,110 --> 00:30:46,643
and so let that out.
832
00:30:46,679 --> 00:30:49,246
Think about that,
how strong that pitch is.
833
00:30:49,281 --> 00:30:51,782
"Do you want to change the life
of some of these young kids?"
834
00:30:51,817 --> 00:30:53,183
"Yes, I do."
835
00:30:53,219 --> 00:30:54,484
"Well, great.
Let me tell you how."
836
00:30:54,520 --> 00:30:56,620
Julie: Yep.
Lemonis: Okay.
837
00:30:56,655 --> 00:31:05,762
♪♪
838
00:31:05,798 --> 00:31:07,197
After being gone
for a couple weeks,
839
00:31:07,233 --> 00:31:09,499
I wanted to make a quick visit
to the store
840
00:31:09,535 --> 00:31:11,668
in the French Quarter.
Oh, hey, Julie.
841
00:31:11,704 --> 00:31:13,270
Julie: Hey, Marcus.
Lemonis: What's happening?
842
00:31:13,305 --> 00:31:16,006
And I wanted to see
what has been done since I left.
843
00:31:16,041 --> 00:31:17,507
Did they make the new tags?
844
00:31:17,543 --> 00:31:19,309
Did they do everything
that I asked for?
845
00:31:19,345 --> 00:31:21,478
What's the progress look like?
846
00:31:21,513 --> 00:31:23,413
Caitlion: With all of
our new equipment,
847
00:31:23,449 --> 00:31:24,781
now we can make bags like this.
848
00:31:24,817 --> 00:31:26,216
Lemonis: And these are
the new zippers.
849
00:31:26,252 --> 00:31:27,885
Julie: Right.
Caitlion: New zippers, yes.
850
00:31:27,920 --> 00:31:29,152
Lemonis: They're the ones we got
in New York, I think.
851
00:31:29,188 --> 00:31:30,520
Caitlion: Yeah.
Julie: Yuh-huh.
852
00:31:30,556 --> 00:31:32,122
Lemonis: Wow.
Look at the difference.
853
00:31:32,157 --> 00:31:33,390
Caitlion: Isn't that nice?
Lemonis: A lot better.
854
00:31:33,425 --> 00:31:34,691
Caitlion: Yes.
Julie: Like butter.
855
00:31:34,727 --> 00:31:36,393
Lemonis: That's
totally different.
856
00:31:36,428 --> 00:31:38,128
Caitlion: Yeah, and the inside,
Frank did that bottom.
857
00:31:38,163 --> 00:31:39,563
Lemonis: So the quality
has gotten better?
858
00:31:39,598 --> 00:31:40,998
Caitlion: Oh, yeah.
Lemonis: It's awesome.
859
00:31:41,033 --> 00:31:42,232
I'm surprised that none
of the products
860
00:31:42,268 --> 00:31:44,101
have all the new tagging on it,
861
00:31:44,136 --> 00:31:47,337
and then where's all
the messaging about the product,
862
00:31:47,373 --> 00:31:50,140
the history, the tree,
how it works?
863
00:31:50,175 --> 00:31:52,242
Julie: It will happen.
864
00:31:52,278 --> 00:31:53,710
Lemonis: It's disappointing.
865
00:31:53,746 --> 00:31:55,913
I want the customer
and the staff
866
00:31:55,948 --> 00:31:57,714
to be able to understand
867
00:31:57,750 --> 00:32:01,051
the story of why we're making
and selling these products.
868
00:32:01,086 --> 00:32:03,353
Amanda didn't do any of it.
869
00:32:03,389 --> 00:32:05,689
I want to make sure
we're on the same page,
870
00:32:05,724 --> 00:32:08,825
so while I'm here, I'm going to
check in with Amanda.
871
00:32:08,861 --> 00:32:15,265
♪♪
872
00:32:15,301 --> 00:32:17,134
[ Horn honks ]
873
00:32:17,169 --> 00:32:27,210
♪♪
874
00:32:27,246 --> 00:32:29,713
♪♪
875
00:32:29,748 --> 00:32:31,615
What the...?
876
00:32:31,650 --> 00:32:41,625
♪♪
877
00:32:41,660 --> 00:32:44,428
♪♪
878
00:32:44,463 --> 00:32:48,198
[ Ringing ]
879
00:32:48,233 --> 00:32:49,700
Amanda: It's Amanda.
880
00:32:49,735 --> 00:32:51,902
Lemonis: Amanda, Marcus.
Amanda: Hey, Marcus.
881
00:32:51,937 --> 00:32:53,136
Lemonis: Where are you guys?
882
00:32:53,172 --> 00:32:54,938
Amanda: What do you mean?
883
00:32:54,974 --> 00:32:56,406
Lemonis: I'm at the warehouse,
884
00:32:56,442 --> 00:32:58,976
and it looks like you guys
got ransacked.
885
00:32:59,011 --> 00:33:01,378
Amanda: [ Chuckles ] We moved.
886
00:33:01,413 --> 00:33:04,047
Lemonis: I don't remember
ever talking about moving.
887
00:33:04,083 --> 00:33:06,083
Amanda: I started looking,
and I found another space,
888
00:33:06,118 --> 00:33:07,451
basically the same price.
889
00:33:07,486 --> 00:33:09,286
Our lease is coming due there
and so --
890
00:33:09,321 --> 00:33:10,988
Lemonis: When is
the lease up here?
891
00:33:11,023 --> 00:33:12,556
Amanda: August.
892
00:33:12,591 --> 00:33:14,558
Lemonis: So it's 2 more months.
Amanda: Yeah.
893
00:33:14,593 --> 00:33:16,326
Lemonis: Can you text me
the address?
894
00:33:16,362 --> 00:33:17,894
Amanda: Yeah.
Lemonis: Okay.
895
00:33:17,930 --> 00:33:19,062
Amanda: All right.
Lemonis: Okay.
896
00:33:19,098 --> 00:33:20,998
Bye.
Amanda: Bye.
897
00:33:21,033 --> 00:33:23,066
Lemonis: I think for me
more than anything else
898
00:33:23,102 --> 00:33:25,102
is the way she left the place.
899
00:33:25,137 --> 00:33:27,070
It's the lack of communication
900
00:33:27,106 --> 00:33:30,340
and the lack of respect
for the goods.
901
00:33:30,376 --> 00:33:32,542
I don't like it, not one bit.
902
00:33:32,578 --> 00:33:34,444
What the...?
903
00:33:34,480 --> 00:33:37,147
Geez, what did I get myself into
with these people?
904
00:33:37,983 --> 00:33:44,788
♪♪
905
00:33:44,823 --> 00:33:46,790
What the...?
906
00:33:46,825 --> 00:33:48,191
Jackie: Right?
907
00:33:48,227 --> 00:33:50,994
Lemonis: I didn't know
you guys moved.
908
00:33:51,030 --> 00:33:53,530
Why did you think it was
a good idea to move that quick?
909
00:33:53,565 --> 00:33:55,499
It just, like,
didn't happen with a plan.
910
00:33:55,534 --> 00:33:57,367
Amanda: It did, though.
911
00:33:57,403 --> 00:33:58,835
Lemonis: Well, when you go back
and you look at the warehouse,
912
00:33:58,871 --> 00:34:00,404
it doesn't look like you left
with a plan.
913
00:34:00,439 --> 00:34:01,805
It looks like you left
in the middle of the night
914
00:34:01,840 --> 00:34:04,341
because there's [bleep]
everywhere.
915
00:34:04,376 --> 00:34:08,145
Amanda: I had a builder come out
and bid to get the space
916
00:34:08,180 --> 00:34:09,980
to be air-conditioned.
Lemonis: Right. Right.
917
00:34:10,015 --> 00:34:12,349
Amanda: It was $129,000,
so I went to the landlord,
918
00:34:12,384 --> 00:34:14,384
and she said that she would
want to raise the rent.
919
00:34:14,420 --> 00:34:16,253
Lemonis: The landlord wanted us
to put the $120,000 in,
920
00:34:16,288 --> 00:34:17,587
and she wanted to...
Amanda: And raise the rent.
921
00:34:17,623 --> 00:34:19,089
Lemonis: ...raise the rent?
Uh-huh.
922
00:34:19,124 --> 00:34:21,258
Amanda: So we started
looking for other spaces.
923
00:34:21,293 --> 00:34:23,660
We've got a place
that is the same price.
924
00:34:23,695 --> 00:34:25,996
Lemonis: I'm not arguing
with your business logic.
925
00:34:26,031 --> 00:34:28,432
I'm arguing with the process
to get there.
926
00:34:28,467 --> 00:34:30,200
Your argument is solid.
927
00:34:30,235 --> 00:34:31,768
It's just that you made
that argument,
928
00:34:31,804 --> 00:34:33,904
in my opinion, without me.
929
00:34:33,939 --> 00:34:37,340
In this particular case, it is
hard for me to be tough on her
930
00:34:37,376 --> 00:34:39,576
because the final product
is good,
931
00:34:39,611 --> 00:34:42,712
but I want her to understand
that there can be a process
932
00:34:42,748 --> 00:34:47,017
to do both, make good decisions
and be a good communicator.
933
00:34:47,052 --> 00:34:48,618
Can I get a quick tour?
Amanda: Oh, yeah.
934
00:34:48,654 --> 00:34:50,720
Lemonis: Okay.
935
00:34:50,756 --> 00:34:52,055
Hey, you got a nice break room.
936
00:34:52,091 --> 00:34:53,757
Amanda: Yeah.
Lemonis: It just feels --
937
00:34:53,792 --> 00:34:55,025
Amanda: And even up there,
they all love it, you know?
938
00:34:55,060 --> 00:34:56,293
Lemonis: How much
is the rent here?
939
00:34:56,328 --> 00:34:58,862
Amanda: $4,128.
940
00:34:58,897 --> 00:35:00,230
Lemonis: $4,128?
941
00:35:00,265 --> 00:35:02,332
Amanda: Mm-hmm.
The other one was $4,119.
942
00:35:02,367 --> 00:35:03,900
Lemonis: I mean,
it's a better space.
943
00:35:03,936 --> 00:35:05,135
Amanda: Mm-hmm.
Lemonis: I'll give you credit
944
00:35:05,170 --> 00:35:06,937
for finding it.
Amanda: Yeah.
945
00:35:06,972 --> 00:35:09,473
Lemonis: And you did a nice job
finding it.
946
00:35:09,508 --> 00:35:11,141
Amanda: Now everything
is laid out
947
00:35:11,176 --> 00:35:13,877
so that they can get
what they need quickly.
948
00:35:13,912 --> 00:35:15,378
Lemonis: This is cool.
949
00:35:15,414 --> 00:35:16,613
Amanda: That's an automated
sewing machine,
950
00:35:16,648 --> 00:35:18,081
one of the new machines.
951
00:35:18,117 --> 00:35:19,316
We're going to use it
for all the box Xs,
952
00:35:19,351 --> 00:35:20,784
the zipper-tab pulls,
953
00:35:20,819 --> 00:35:22,152
all the little things
that have to be perfect.
954
00:35:22,187 --> 00:35:23,453
Lemonis: What does this do?
955
00:35:23,489 --> 00:35:25,088
Amanda: Scrap would
run through here.
956
00:35:25,124 --> 00:35:27,057
It gets painted, and it goes
immediately into a dryer.
957
00:35:27,092 --> 00:35:29,459
Lemonis: Amanda and the team
have continued
958
00:35:29,495 --> 00:35:32,662
really bringing this business up
to the right standard.
959
00:35:32,698 --> 00:35:34,931
They've laid out the equipment
in a way that allows
960
00:35:34,967 --> 00:35:37,501
for an assembly-like
production process,
961
00:35:37,536 --> 00:35:39,169
and they've bought new equipment
962
00:35:39,204 --> 00:35:42,005
that will dramatically improve
the quality of the goods.
963
00:35:42,040 --> 00:35:43,306
Amanda: Want to take
a peek in the hardware room.
964
00:35:43,342 --> 00:35:45,809
Lemonis:
Oh, my God. Look at this.
965
00:35:45,844 --> 00:35:47,777
Different widths,
different colors --
966
00:35:47,813 --> 00:35:49,980
it's the way
it's supposed to look.
967
00:35:50,015 --> 00:35:52,949
You guys are kind of legit now.
Amanda: So this is inventory.
968
00:35:52,985 --> 00:35:54,451
We've been doing
what you told us,
969
00:35:54,486 --> 00:35:56,953
manufacturing where we do
a whole bunch at once.
970
00:35:56,989 --> 00:35:58,288
Lemonis: Stuff looks good.
971
00:35:58,323 --> 00:36:00,357
We've put an inventory system
in place.
972
00:36:00,392 --> 00:36:03,660
All of those things combined
will result in one thing --
973
00:36:03,695 --> 00:36:05,095
increased capacity
974
00:36:05,130 --> 00:36:07,831
and the ability
to take on a huge order.
975
00:36:07,866 --> 00:36:10,433
We have a meeting set up
with Wine Enthusiast.
976
00:36:10,469 --> 00:36:12,502
It's a huge account opportunity.
977
00:36:12,538 --> 00:36:14,471
Everybody has an opportunity
to grow their career
978
00:36:14,506 --> 00:36:16,640
and make more money,
979
00:36:16,675 --> 00:36:18,375
so we want to have some samples
ready and some products ready.
980
00:36:18,410 --> 00:36:21,444
Make sure everything looks
flawless, visual presentation
981
00:36:21,480 --> 00:36:23,713
so they understand
the story behind the company.
982
00:36:23,749 --> 00:36:25,382
What is the company? What is it?
983
00:36:25,417 --> 00:36:27,350
How do you say it?
What do we do? Why do we do it?
984
00:36:27,386 --> 00:36:28,652
Amanda: Okay.
Lemonis: Okay.
985
00:36:28,687 --> 00:36:30,787
Astra: Got some work to do.
986
00:36:30,822 --> 00:36:35,825
♪♪
987
00:36:35,861 --> 00:36:38,061
Lemonis: I set up a meeting
for Amanda and Astra
988
00:36:38,096 --> 00:36:40,530
at Wine Enthusiast in New York.
989
00:36:40,566 --> 00:36:44,067
Wine Enthusiast specialize
in selling products
990
00:36:44,102 --> 00:36:47,737
to people that like
and live the wine lifestyle.
991
00:36:47,773 --> 00:36:51,541
If you're going to get a way to
sell into wholesale, this is it.
992
00:36:51,577 --> 00:36:54,010
We're meeting with the owners
and their buyers.
993
00:36:54,046 --> 00:36:57,080
I think the most important thing
that I want to see out of you
994
00:36:57,115 --> 00:37:01,318
is enthusiasm for the people
like I've never seen before.
995
00:37:01,353 --> 00:37:04,421
The Wine Enthusiast catalog
today gets circulated
996
00:37:04,456 --> 00:37:07,224
to approximately
two million people.
997
00:37:07,259 --> 00:37:09,526
If we succeed,
we could take the business
998
00:37:09,561 --> 00:37:11,394
from a small business
in New Orleans
999
00:37:11,430 --> 00:37:14,030
to a legitimate business
in the United States.
1000
00:37:14,066 --> 00:37:15,432
Amanda: So, my name
is Amanda Dailey,
1001
00:37:15,467 --> 00:37:17,667
and my nickname
is the Queen of Cork.
1002
00:37:17,703 --> 00:37:18,935
Sybil: [ Laughs ]
1003
00:37:18,971 --> 00:37:21,338
Amanda: And we basically
make and sell
1004
00:37:21,373 --> 00:37:24,674
any usable product that we can
using cork fabric.
1005
00:37:24,710 --> 00:37:30,213
We do that by training and
empowering some very talented
1006
00:37:30,249 --> 00:37:32,549
but underserved
New Orleans youth that --
1007
00:37:32,584 --> 00:37:34,184
Sybil: Fantastic.
Amanda: Yes.
1008
00:37:34,219 --> 00:37:36,019
There's a whole big problem
in New Orleans
1009
00:37:36,054 --> 00:37:38,588
with the youth
not having opportunity,
1010
00:37:38,624 --> 00:37:41,992
and so I just feel like there's
so much more that can be done.
1011
00:37:42,027 --> 00:37:44,194
Watching their transformation,
you know,
1012
00:37:44,229 --> 00:37:46,896
people who were dishwashers
and didn't have a chance,
1013
00:37:46,932 --> 00:37:49,699
they've got a trade
that they're very proud of,
1014
00:37:49,735 --> 00:37:51,067
and to see who they've become
1015
00:37:51,103 --> 00:37:52,902
over the last few years
is just --
1016
00:37:52,938 --> 00:37:56,139
It's something I hope everybody
can experience because it works.
1017
00:37:56,174 --> 00:37:57,741
It really does.
1018
00:37:57,776 --> 00:38:01,044
So this is a lot of our
most popular products.
1019
00:38:01,079 --> 00:38:03,780
Astra: Our customer
is very interested
1020
00:38:03,815 --> 00:38:06,383
in authenticity
and sustainability.
1021
00:38:06,418 --> 00:38:07,951
There's not a cork shortage.
1022
00:38:07,986 --> 00:38:11,421
The cork tree can be harvested
every three years.
1023
00:38:11,456 --> 00:38:12,956
Sybil: Well,
this is very interesting
1024
00:38:12,991 --> 00:38:16,893
that you presented this
because travel with wine,
1025
00:38:16,928 --> 00:38:21,164
bottles specifically,
has been a huge trend for us.
1026
00:38:21,199 --> 00:38:22,465
Nancy: But there's some
product development
1027
00:38:22,501 --> 00:38:24,100
involved there because
1028
00:38:24,136 --> 00:38:25,669
in order to hold
your wine bottles,
1029
00:38:25,704 --> 00:38:27,804
you need protective inserts
in which,
1030
00:38:27,839 --> 00:38:30,840
you know, the customer
can divide their wine.
1031
00:38:30,876 --> 00:38:32,842
They're not just going to
throw this in here.
1032
00:38:32,878 --> 00:38:36,012
How can we tie the marketing
of it back to our customer?
1033
00:38:36,048 --> 00:38:37,647
Lemonis: Anytime you go
into a pitch meeting,
1034
00:38:37,683 --> 00:38:41,151
you expect the seller
to be prepared for any objection
1035
00:38:41,186 --> 00:38:42,752
that the potential buyer
may have.
1036
00:38:42,788 --> 00:38:45,322
Glenn: Have a lot of success
with used corks.
1037
00:38:45,357 --> 00:38:47,324
How do we sell this to
the Wine Enthusiast customer
1038
00:38:47,359 --> 00:38:50,627
just that, okay, it happens
to be the same material?
1039
00:38:50,662 --> 00:38:53,830
Lemonis: This is that moment,
and my biggest fear is
1040
00:38:53,865 --> 00:38:56,499
can Amanda actually handle it?
1041
00:38:56,535 --> 00:38:59,669
Sybil: We would only carry --
If we were to carry anything,
1042
00:38:59,705 --> 00:39:04,541
we would only carry
one or two products.
1043
00:39:04,576 --> 00:39:06,876
Nancy: From a development
standpoint with everything
1044
00:39:06,912 --> 00:39:09,179
that I see -- needs some work.
1045
00:39:09,214 --> 00:39:11,281
Amanda: Okay.
1046
00:39:11,316 --> 00:39:13,450
♪♪
1047
00:39:13,485 --> 00:39:16,619
Lemonis: For exclusives,
extras, and business advice,
1048
00:39:16,655 --> 00:39:19,489
visit theprofit.cnbc.com.
1049
00:39:21,560 --> 00:39:26,563
Sybil: We would only carry
one or two products.
1050
00:39:26,598 --> 00:39:29,099
Nancy: From a development
standpoint with everything
1051
00:39:29,134 --> 00:39:32,469
that I see -- needs some work.
Amanda: Okay.
1052
00:39:32,504 --> 00:39:34,204
Cameron: Do you guys have
an in-house design team,
1053
00:39:34,239 --> 00:39:36,172
or how is that handled?
Amanda: We do.
1054
00:39:36,208 --> 00:39:39,008
We can do just about anything
that you want us to do.
1055
00:39:39,044 --> 00:39:40,677
Cameron: Are these margins
sustainable?
1056
00:39:40,712 --> 00:39:42,112
Because that's, like,
the worst-case scenario is,
1057
00:39:42,147 --> 00:39:43,913
you come back to us and say,
"Actually,
1058
00:39:43,949 --> 00:39:45,749
you know, we didn't have
the infrastructure in place,"
1059
00:39:45,784 --> 00:39:48,251
so do you really feel like
you can maintain this
1060
00:39:48,286 --> 00:39:49,886
with the production
you have now?
1061
00:39:49,921 --> 00:39:52,055
Amanda: Definitely.
It comes down to the equipment
1062
00:39:52,090 --> 00:39:53,423
that Marcus invested in,
1063
00:39:53,458 --> 00:39:55,258
and so that's
where we are right now.
1064
00:39:55,293 --> 00:39:57,627
Lemonis: I'm really impressed.
1065
00:39:57,662 --> 00:40:01,297
Every time Wine Enthusiast
is throwing an objection
1066
00:40:01,333 --> 00:40:05,235
at Amanda about customization,
about volume, about delivery,
1067
00:40:05,270 --> 00:40:07,370
they had an answer
for everything.
1068
00:40:07,406 --> 00:40:11,574
Sybil: So if we were to revise
this bag
1069
00:40:11,610 --> 00:40:13,476
to accommodate three bottles,
1070
00:40:13,512 --> 00:40:15,078
which is the magic number
for us,
1071
00:40:15,113 --> 00:40:18,314
I would forecast
that we would sell about
1072
00:40:18,350 --> 00:40:20,817
1,500 pieces in 8 weeks.
1073
00:40:20,852 --> 00:40:22,952
How much notice do you need?
1074
00:40:22,988 --> 00:40:25,722
Amanda: For that kind of volume,
the lead time is four weeks.
1075
00:40:25,757 --> 00:40:27,891
Ideally, we're the only one
selling that product.
1076
00:40:27,926 --> 00:40:29,159
Glenn: Exclusivity?
Sybil: Exactly.
1077
00:40:29,194 --> 00:40:31,094
Amanda: Yes.
Sybil: That's key for us.
1078
00:40:31,129 --> 00:40:34,998
Amanda: Our goal is to obviously
educate the world
1079
00:40:35,033 --> 00:40:38,568
and sell as many
cork products as we can.
1080
00:40:38,603 --> 00:40:41,805
Sybil: This has been one of
the most interesting stories
1081
00:40:41,840 --> 00:40:43,072
I've ever heard.
1082
00:40:43,108 --> 00:40:44,507
It's fantastic.
1083
00:40:44,543 --> 00:40:46,876
Your passion --
it's so exciting for us
1084
00:40:46,912 --> 00:40:49,412
because that's not
very common these days.
1085
00:40:49,448 --> 00:40:51,614
Amanda: Sounds like all
the things that you guys want.
1086
00:40:51,650 --> 00:40:54,617
Sybil: I think we can certainly
do something together.
1087
00:40:54,653 --> 00:40:58,421
Lemonis: After getting
that reaction from the buyer,
1088
00:40:58,457 --> 00:41:03,393
I don't want to say that I got
goose bumps all over, but I did.
1089
00:41:03,428 --> 00:41:07,464
I thought you did
a significantly better job
1090
00:41:07,499 --> 00:41:09,466
than the first time
we ever talked to somebody.
1091
00:41:09,501 --> 00:41:10,934
Amanda: For the most part,
you know,
1092
00:41:10,969 --> 00:41:13,036
I feel like they got
the gist of who we are
1093
00:41:13,071 --> 00:41:15,772
and that we're passionate
and that we,
1094
00:41:15,807 --> 00:41:18,174
you know, have a little more
than just a product.
1095
00:41:18,210 --> 00:41:19,442
Lemonis: I thought
you did amazing.
1096
00:41:19,478 --> 00:41:21,010
Astra: Thanks.
1097
00:41:21,046 --> 00:41:22,479
Lemonis: I feel like
it's a completely different
1098
00:41:22,514 --> 00:41:24,614
business today
from a mind-set standpoint.
1099
00:41:24,649 --> 00:41:28,485
Astra: All of the changes
are exciting, positive,
1100
00:41:28,520 --> 00:41:30,487
and they're really
going to propel the business
1101
00:41:30,522 --> 00:41:31,988
into the future.
Lemonis: Good job
1102
00:41:32,023 --> 00:41:33,456
to both of you.
Amanda: Yeah.
1103
00:41:33,492 --> 00:41:35,191
Lemonis: Good energy,
good excitement.
1104
00:41:35,227 --> 00:41:37,126
You want to call the team
and let them know how it went?
1105
00:41:37,162 --> 00:41:39,295
Actually, you should call Julie.
1106
00:41:39,331 --> 00:41:41,231
Amanda: She's in a trial.
Lemonis: Oh, she is?
1107
00:41:41,266 --> 00:41:42,966
You think she's going to
be happy about this?
1108
00:41:43,001 --> 00:41:44,634
Amanda: Yeah, for both of us.
1109
00:41:44,669 --> 00:41:46,135
This is fantastic.
1110
00:41:46,171 --> 00:41:47,370
Lemonis: While I'm happy
that the meeting with
1111
00:41:47,405 --> 00:41:49,305
Wine Enthusiast went great,
1112
00:41:49,341 --> 00:41:51,808
I'm glad that Amanda has done
a much better job
1113
00:41:51,843 --> 00:41:55,044
of communicating with Julie
not only as a partner in life
1114
00:41:55,080 --> 00:41:58,548
but as a partner in business,
but what I'm really happy about
1115
00:41:58,583 --> 00:42:00,683
is how the
Youth Empowerment Program
1116
00:42:00,719 --> 00:42:02,685
has really grown
inside the company.
1117
00:42:02,721 --> 00:42:04,220
We've hired more kids,
1118
00:42:04,256 --> 00:42:07,023
and they're working on
creating new messaging,
1119
00:42:07,058 --> 00:42:09,192
new tagging,
new point-of-purchase material.
1120
00:42:09,227 --> 00:42:12,762
We're giving these folks
the chance to tell their story.
1121
00:42:12,797 --> 00:42:15,498
Do I think Amanda
has made great strides?
1122
00:42:15,534 --> 00:42:16,933
Yes.
1123
00:42:16,968 --> 00:42:19,102
Do I think I'm still going to
have to push her
1124
00:42:19,137 --> 00:42:20,703
and get her to be focused?
1125
00:42:20,739 --> 00:42:24,240
You bet, but I do feel like
she now understands
1126
00:42:24,276 --> 00:42:26,376
what's really important
in this business,
1127
00:42:26,411 --> 00:42:30,246
and if she does that,
she'll make a very good profit.
1128
00:42:30,282 --> 00:42:31,748
Lemonis:
Good job to both of you.
1129
00:42:31,783 --> 00:42:33,683
♪♪